My name is Bobby Wiggins, and I’ve been exploring the online world since long before most people even knew what a modem was. My fascination with digital communication started back in the 1980s, when connecting through dial-up to electronic bulletin board systems (BBS) felt like a glimpse into the future. After serving honorably in the U.S. Navy, I found myself drawn back to that same curiosity — the power of technology to connect people, share ideas, and create new opportunities.

In 1991, shortly after leaving the Navy, I began experimenting with how the internet could be used to build a business online. I didn’t have a guide or a mentor — just a strong desire to learn and a belief that the future of work would be built around communication, connection, and integrity. That belief still drives me today.

For me, email marketing became the perfect intersection of technology and trust. While flashy ads and complex funnels come and go, email remains one of the most personal and consistent ways to build a real relationship with an audience. It allows you to speak directly to someone, one-on-one, in their inbox — and when done right, it feels like a genuine conversation, not a pitch.

When I first discovered platforms like AWeber, it completely changed the way I communicated online. It gave me a way to personalize connections at scale, which meant I could reach more people without losing that personal touch. I realized that automation doesn’t have to feel robotic — in fact, it can help you be more human by giving you time to focus on what matters most: the people on the other side of the screen.

One of my proudest moments was when I received my first online customer. It wasn’t about the sale itself — it was about the validation that my message had reached someone, resonated, and helped them take a step forward. That moment solidified my passion for helping others do the same. Whether you’re an affiliate marketer, small business owner, or creative entrepreneur, the ability to connect authentically is what separates lasting businesses from the rest.

Faith has always guided my approach to business. My personal motto, “Faith = Fueled Integrity,” reminds me that honesty and consistency matter more than quick wins. Every message I send, every system I set up, is built on that belief. I want the people I work with — and the people they reach — to feel seen, respected, and supported.

Over the years, I’ve helped others discover how to use email not just to grow a list, but to nurture a community. My focus is on clarity and authenticity. I teach people how to write messages that sound like them, not a script, and how to automate with heart, not hype. The result? Less overwhelm, more connection, and a stronger foundation for real growth.

Outside of marketing, I’m a proud father and a lifelong learner. I still get a thrill out of seeing how technology continues to evolve and open new doors for people who are willing to adapt and stay curious. Whether I’m setting up a new automation, sharing a strategy, or helping someone write their first welcome email, I approach each step with patience and care — because I know what it’s like to start from scratch.

Today, my mission is simple: to help others use email marketing as a tool for trust, not just transactions. Through the systems I use and the lessons I share, I want to show people that success online doesn’t have to mean chasing trends. It can come from staying true to your values, serving others, and communicating with honesty.

If you’re just starting out or you’re ready to make your online presence more personal, I’d love to connect. My door — or inbox — is always open to anyone who wants to learn how to grow with integrity, one conversation at a time.

Bobby Wiggins